A New Chapter in Ford’s MS-RT Range
Ford and MS-RT have extended their performance-inspired vision beyond pickups, unveiling the E-Tourneo Custom MS-RT, a multi-activity vehicle that fuses bold rally aesthetics with the flexibility and comfort expected of a people mover. Debuted alongside the Ranger MS-RT PHEV, this model offers seating for up to eight and is clearly intended to bring character and presence to everyday transport.
Styling That Demands Attention
At first glance, the E-Tourneo Custom MS-RT projects purpose. Its exterior features aerodynamic touches honed through simulation, including a bespoke front bumper with integrated spoiler, side skirts, and a rear diffuser that together improve airflow while accentuating the sporty profile. A bold LED light strip spans the front linking headlamps and amplifying road presence, especially in striking MS-RT-exclusive colours like Turini Purple, Fast Blue, Ultramarine Blue, Sunset Orange, and Yellow Green.
The wheel setup is beefed up too. The MS-RT version rides on 19-inch anthracite alloy wheels, slightly wider than standard, paired with low-profile 235/45 R19 tyres. Combined with a 50 mm increase in track width over the base Tourneo, this enhances grip and composure through corners without losing its identity as a comfortable people carrier.
Interior Comfort with Motorsport Flair
Inside, the E-Tourneo Custom MS-RT carries through the motorsport theme with subtle sophistication. The front seats are sculpted and heated, trimmed in a blend of eco-leather and suede with blue contrast stitching and LED-illuminated MS-RT badges. The same treatment extends to the remaining six seats, giving the full interior a coherent look.
The steering wheel gets a sporty upgrade as well, with a 12 o’clock blue marker and stitched detailing, all while retaining functionality and ergonomics. Up front, a 13-inch touchscreen running Ford’s SYNC 4 system anchors the dashboard, supported by climate control, parking assistance, and advanced driving aids ready for real-world use.
Powertrain & Capability
The E-Tourneo Custom MS-RT is built on Ford’s electric and hybrid powertrain architecture. The top electric output reaches 210 kW (285 PS), delivering strong performance while maintaining zero tailpipe emissions in EV mode. For broader flexibility, there will also be plug-in hybrid and EcoBlue diesel variants under the MS-RT umbrella, giving customers choice between electric, hybrid, or diesel depending on use case.
The vehicle retains the full Tourneo Custom’s seating adaptability: track-mounted seats in the second and third rows can slide, lift, or remove entirely to balance passenger and cargo needs. Performance is matched to utility, ensuring that style does not come at the cost of flexibility.
Practical Yet Expressive
What sets the E-Tourneo Custom MS-RT apart is its ability to perform two roles at once. On one hand, it presents bold, rally-inspired aesthetics that make a statement on the road. On the other, it preserves the usability and adaptability expected of a multi-activity vehicle. It is this balance that gives it appeal, roomy enough for family, gear, or crew transport yet distinct enough to stand out in mundane fleets.
That said, not every driver will embrace the more sporty ride or radical design, but that is not the target. This is a vehicle aimed at those who want more personality in their everyday, with a strong dose of MS-RT character integrated into a fundamentally practical package.
Conclusion
The E-Tourneo Custom MS-RT is a compelling addition to Ford’s MS-RT family. It proves that you can bring motorsport styling to multi-occupant vehicles without sacrificing functionality. With bold exterior design, performance-capable powertrains, and a flexible interior layout, it bridges the gap between expressive character and everyday usability. It is a vehicle for those who demand more than bland utility, one that brings flair to commuting, passenger hauling, or weekend adventures.
In a vehicle landscape where many designs blend into the background, this MS-RT version stands out not by downplaying its intent, but by embracing it while still doing the job expected of a Tourneo. It shows that practical transport and distinctive presence are no longer mutually exclusive.
